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A New Era for ABB

ABB has recently introduced its new brand positioning, “We help industries outrun – leaner and cleaner,” marking a significant milestone in the company's evolution as a leader in electrification and automation. This fresh approach highlights ABB’s commitment to enhancing its value proposition in the minds of its customers, reinforcing its reputation as an industry innovator.

The Meaning Behind “Outrun”

At the core of ABB’s new positioning is the word “Outrun.” This concept embodies two key elements: maintaining high performance for ABB’s partners and enabling them to operate more productively and efficiently. The goal is to empower customers to not only keep pace but to surpass their competition. By focusing on being “leaner,” ABB emphasizes its role in optimizing automation processes, enhancing productivity, and streamlining critical day-to-day operations across various industries.

Commitment to Sustainability

“Cleaner” reflects ABB’s leadership in electrification and its dedication to decarbonizing essential industries. As the world moves towards more sustainable practices, ABB’s innovative solutions aim to reduce carbon footprints and promote resource efficiency. This commitment aligns perfectly with the global shift towards environmental responsibility and sustainable development.

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